9781422270271

automation. People still make many of the parts in a Bentley. They hand-stitch the leather of the upholstery. They hand-build some of the mechanical parts to this day. To save itself, the company had to remake its entire production process during the seven weeks it was closed for the pandemic. All of the new procedures had to account for social distancing procedures, which had never before presented a concern. As one business after another closed, the automaker worked harder to make the ever-increasing number of orders coming into its tiny 4,000-person operation. For comparison’s sake, Ford Motors employs about 88,000 individuals and automates many of its processes.

Bentley is a world-leading brand for the luxury car market. It has showroom outlets all over the world.

Introduction

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