9781422270271

Through the decades, it had still provided gorgeously appointed vehicles that had used someone else’s design. Now, owned by a corporation that encouraged its racing heritage and engineering team known for innovation, Bentley Motors returned to its proverbial drawing board to design first one, then another groundbreaking design. It unveiled what the first corporation to buy it had known it was capable of building—a new class of vehicle. Establishing a class that it had held by itself for years, the company began to rebuild, attracting more than local artisans. Bentley began to attract the innovative minds who could and would help it re-establish itself as a leading English brand. While across the world, drivers in many regions shopped for a Bentley, in its own country, the automaker continued to lose sales. It needed more than a creative license to re-create itself. It would need ideas it could provide worthy of driving.

The Bentley brand has always been synonymous with high-end luxury.

Introduction

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