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Land Rover’s first four-wheel drive car was the 1 Series Land Rover. This early model is from 1950.

Market Research at Land Rover Today’s Range Rover stems from market research that told the Land Rover company that car buyers needed a luxury, but tough vehicle that could go anywhere and handle any terrain. So, in 1970, the Range Rover was finally ready to suit an outdoorsy coastal population needing a go-anywhere vehicle large enough to haul equipment such as surfboards. It began with the idea of a tough, all-terrain vehicle to inspire adventure. The brand evolved into a luxury SUV brand whose clientele are the upper-middle class to the wildly wealthy. You can pick up its bargain SUV, the Range Rover Evoque, for a base price of $44,700 or its top-of-the-line Range Rover Sentinel for a cool half a

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Range Rover: The Ultimate in Luxury