9781422270363

A Range Rover Sport on display at the Canadian International AutoShow in 2009.

Tata has encouraged Rover’s engineers to collaborate with its former sibling brands. In 2019, for instance, Land Rover worked with BMW and Jaguar to develop the next generation of electric vehicles for the motor companies. As reported in Engadget and Auto News , the three automakers partnered in a collaborative development project that also includes shared production and purchasing. From One Competitor to More Than 20 The rough-and-ready Jeep o ! ered its only real competition in 1969 as Land Rover worked on its initial Range Rover design. Today, the brand has more than 20 direct competitors. Throughout a little more than 50 years of its existence, Range Rover’s competitive field exploded. During the 1970s, you either purchased a Jeep or Range Rover. That meant you could flip a coin if you felt indecisive about it. Today, entire magazines online devote their electronic pages to reviewing every SUV available. The fiercely competitive Range Rover

Introduction

15