9781422270370

TESLA’S MISSION The official “Mission of Tesla” reads 1,384 words. Tesla’s chairman, CEO, and product architect, Elon Musk, summed it up when he joined the company. His four-point plan for the firm encompassed three important points: affordable vehicles, zero-emission electric power vehicles, and fun cars. In 2006, Musk revealed his not-so-complex four-point master plan. It went like this: 1. Build a sports car. 2. Use that money to build an affordable car. 3. Use that money to build an even more affordable car. 4. While doing the above, also provide zero-emission electric power generation options. Officially, the mission statement on the company’s website represents its 10-year update, but according to Musk, the goal remains the same. He says he wants to use Tesla to accelerate bringing to market sustainable transportation through compelling electric cars that most people can afford.

Tesla’s Mission

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