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Beyond the Mission and into the Vision In the vision statement for Tesla, Musk writes that he wants the company “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” This vision statement recognizes the commitment of Tesla to renewable energy overall and prioritizes it in the company’s present and future. Tesla committed itself to the task of globalizing electric vehicles. In order to do that, the company opened production plants across the globe, shortening the time to market and including the populaces of many locations in the development of the vehicles. The company positioned itself to become a key player in the renewable energies industry. Tesla’s Core Values The business names five core values out of its mission and vision: • Do its best. • Constant learning. • Take risks. • Environmental consciousness. • Respect.

Tesla had a mission to bring affordable electric vehicles and charging point technology to the world.

Tesla’s Mission

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