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the second chairman of the board of directors and the fourth CEO of the company. In the current mission statement of the company, Musk stated his opinion on starting with a sports car. “Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives,” he wrote. While Eberhard and Tarpenning didn’t envision exactly what Musk did, all three did share an interest in electric vehicles and a more sustainable mode of transportation overall. Today, each of the three men continues as a shareholder in the company, but Musk assumed the position of lead developmental engineer. That means he decides which vehicle goes into production and which is scrapped.

The brand’s excellent business strategy ensures that Tesla’s revenue continues to perform.

Introduction

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