9781422270424

LINK UP Hyperlinks, or links, are pieces of text used to link one web page to another. They act as a set of directions, helping users find exactly what they are looking for when a link is clicked. Almost every web page uses links to make navigating the web easier. So, when Page tracked where links were used and where those links directed users, it was one of the first steps toward building a successful search engine. engines let users search for websites using keywords and phrases. Today, some of the most popular search engines are Google, Bing, and Yahoo, but these were not around when Page was working on his PhD As a result, people had no way to easily find what they were looking for on the web, leading to lots of frustration and unproductive time. Shortly after his research began, Page’s goal became clear. “I figured I could get a dissertation and do something fun and perhaps practical at the same time, which is really what motivated me,” he said. So, he began his research by tracing links back to their source. This all happened at about the same time he met Brin, laying the early groundwork for a partnership that would impact the world. SERGEY BRIN Brin was born in 1973, the same year as his future partner, Page. He spent the first few years of his life in Moscow, the capital city of Russia. Both of his parents are Jewish, which made their lives in

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Story of a Startup