9781422270448

so most people who wanted to rent a movie had to rent a video cassette tape at a store and bring it home to watch on their VCR (video cassette recorder). Video cassette tapes were large, bulky, and heavy compared to DVDs. There were a few popular video rental stores at the time. Three of the largest store chains were Blockbuster, Family Video, and Hollywood Video. All these stores followed the same business model; customers would enter the store, pick a movie, pay to rent that movie for a certain amount of days, and bring it home. It was

In the late 1990s, DVDs quickly outstripped VHS as the relevant video media.

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Story of a Startup