9781422270967

1 Chapter

What is Social Media Addiction?

What Is Social Media? Social media is an Internet-based form of communication that people use to have conversations; share opinions and fact-based information, photos, videos, and blog posts; sell products and services; and promote themselves or the work of an organization. Marketing professors Michael Haenlein and Andreas Kaplan identified the following types of social media in their article in Business Horizons , “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Keep in mind that some social media sites can be listed in more than one category, other experts have created larger groupings of social media types, and not everyone agrees about what is and what is not social media. • blogs and microblogs: e.g., Twitter, WordPress, Blogger • collaborative projects: e.g., Wikipedia

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