9781422271117

Becoming a Media Psychologist

The influence of the media can be seen all around us: not just on our televisions, computers, smartphones, and radios, but also in the words we say, the food we eat, the activities we pursue, and the way we look at the world. The word media comes from the Latin term for middle and can be applied to anything in the middle of two people: the phone apps they use to talk and text, the TV shows they both enjoy, and the news that they rely on to form their own opinions. While the term media is often used to specifically mean news, like newspapers or television programs, it can encompass any means of communication between different people. With such a large and complex industry, as such, the media psychologists who analyze these patterns of influence can have a variety of different backgrounds and interests. Given the great value of media to both businesses and customers, these psychologists may work for many types of businesses to achieve better communication, customer engagement, sales, or brand influence. These businesses may be large, spending

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