PLUS UP After the success of “The ATeam,” Sheeran was ready for his major-label debut. He released + (Plus) on the Atlantic label in September 2011. The album was filled with stories about life, loss, and love. Sheeran had found his voice through heavy and heartfelt lyrics, backed with upbeat pop melodies. This subject matter set Sheeran apart from his pop star peers. Critics and fans alike appreciated this refreshing approach, and acclaim and commercial success quickly followed. Buoyed by the success of “The A Team,” the album went straight to Number 1 in the United Kingdom, selling more than 100,000 copies. The album also made the top five in the United States, Australia, and Canada and went on to sell over a million copies in the United Kingdom in just six months! “The public has heard the stereotypical love songs a million times and they’ve heard the stereotypical life-or-death songs millions of times. It’s good to mix it up a little bit.”
Sheeran is known for his heavy, heartfelt lyrics.
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