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each site’s search engine optimization (SEO). They often work with an advertising agency team that develops web video ads. Some web developers specialize in creating web apps, also known as cloud apps . These include apps like Google Apps or MapQuest, or small games coded in Java, JavaScript, or Flash. They integrate these apps into the website itself to launch in-browser. Web developers now also use applets like website-integrated chat and chat bots to communicate with site visitors. Other examples of applets include an integrated PayPal payment interface. To enable two-way communication between the site visitors and the site administrators or an organization’s personnel, web developers build forms as a part of a web page. These forms use a higher-level computer language than HTML to send the form responses to the website’s organization. Examples of these include email forms and surveys.

An app (application) is a computer program that is designed for a particular purpose.

12 CAREERS WITH EARNING POTENTIAL: WEB DEVELOPER