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The muscle car concept really is as simple as that. Moreover, the young men who desired these cars, and most of themwere young and men, though that would change, were not interested in technical sophistication, nor handling finesse, nor even top speed. Cubic inches, horsepower, and acceleration rates were the only figures that counted. Muscle cars were loud, proud, and in your face, and did not pretend to be anything else. They might have been simple, even crude, but for roaring, pumping, tire-smoking standing starts, they were the business. To an American youth culture raised on drag racing, red-light street racing, and hot-rodding, they were irresistible. The “Big Three” manufacturers soon woke to this fact and joined the power race to offer more cubic inches, more horsepower, and fewer seconds over the standing quarter. For a few short years, between 1965 and 1970, it seemed as though the race would never end. The result was often more power than the car (and the driver) could handle safely, but then part of the attraction was making a four-seater sedan go faster than it was ever intended. But the situation could not last. The combination of high horsepower in the hands of young drivers saw accident rates soar, and insurance premiums followed suit. Moreover, the climate of the times was changing, with a whole raft of safety and emissions legislation coming into force in the late 1960s and early 1970s. So, even before the first oil crisis made itself felt, the first-generation muscle cars were already on their way out. By the 1980s, however, they were beginning to creep back, first with turbocharged fours, then V8s; by the 1990s, muscle cars were back with a vengeance: more “high-tech” than before, even sophisticated, with ABS, electronic fuel injection, and multi-valve engines. Manufacturers were by then talking virtuously about catalytic converters and air bags, but the truth was that performance was selling once again. Anti-social? Yes. Irresponsible? Of course. But one thing was certain—the muscle car was back.

The Chevrolet Impala was a prime candidate for a beef-up having been downsized in 1961.

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