L oud Tour From June to December 2011, Rihanna promoted her fifth studio album, L oud , on this worldwide tour. With ninety-eight shows throughout North America, South America, and Europe, the tour grossed $90 million. Along with being considered a critical success, the journey finished off with the release of a live tour DVD. It was recorded from a show at the O2 in London and the DVD’s title was Loud Tour Live at the O2 . Special guests Drake, KanyeWest, and Jay-Z were featured in various shows, adding to the excitement of the overall tour.

777 World Tour Ahead of the release of her album U napologetic , Rihanna headlined a tour in November 2012: seven concerts in seven countries in the seven days leading up to her seventh studio album. This incredibly innovative promotion paid off, as U napologetic became her first number one album. A year after the tour, Rihanna released a documentary about the concert experience. The film aired on Fox Network in May 2013, and was released on DVD later in the same month. Along with songs from various shows from the tour, the film gave fans tidbits of Rihanna preparing for the tour, behind-the-scenes moments, and flashes of Rihanna interacting with fans. D iamonds World Tour The Diamonds World Tour, after the release of Rihanna’s album U napologetic , broke several records. The circuit started in March and ended in November 2013, with ninety-six shows across North America, Africa, the Middle East, Asia, Oceania, and Europe. It grossed over $130 million and featured guest artists like David Guetta, A$AP Rocky, and others. One of the records broken was that Rihanna was the youngest female artist to sell out a show at National Stadium in France, and Millennium

Scan here to watch a trailer for the concert DVD from the L oud Tour

Scan here to watch a promotion video for her 777 World Tour






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