9781422277355

S urfing the waves of Australia was a truly memorable experi- ence for NickWoodman. But other than the memories he could hold in his head, he didn’t have much to share with others from his life-changing trip. His photos from the beach just didn’t do the waves much justice. The pictures didn’t capture the action he experienced with friends, the exhilaration of it all. That 2002 trip, and Woodman’s desire to share it, really stirred up an idea that he had been pondering and pushed him to turn a con- cept into a product and the product into a new way of communicating experiences. Cue up GoPro, the world’s first personal action camera. De- vised first as simply a wrist strap to help existing cameras capture the energy of surfing, the GoPro camera became much more for WORDS TO UNDERSTAND bootstrap to grow a company by hard work and personal investment rather by getting outside help and money markup the portion of a product’s price above the cost of producing it protagonist the leading figure or hero of a story redlining making a car engine achieve high revolutions per minute (rpm), typically moving the gauge’s needle into an area colored red

11