9781422277393

Tech 2.0

countries and cultures from all over the world. It’s also created a vibrant entertainment culture that can turn anyone with a good idea—and a web camera—into an overnight star. YouTube has launched the careers of celebrities including Justin Bie- ber, Andy Samberg, and The Weeknd, and given countless others a ve- hicle to share their talents. There’s also the phenomenon of the “viral video”—a short clip that quickly spreads through social media to gar- ner millions of views. Mainstream television now competes with You- Tube for viewers’ attention, and shows like The Tonight Show Starring Jimmy Fallon have created their own YouTube channels to widen their audience.

Everyone can be a video star on YouTube or other online services.

8