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Enraged, Lamborghini sued, and then decided to go into the sports car busi- ness for himself, believing that genuine concern for the customer after a car was purchased, and backing that concern with service maintenance, would prove a successful formula. Construction had already begun in Sant’Agata Bolognese, a small town between Modena and Bologna, on what was to have been a helicopter factory. Now the new home for Automobili Ferruccio Lamborghini S.p.A., the factory was erected in eight months in 1963, and Lamborghini was ready to enter the car business.

As his workers had primary experience building tractors, Lamborghini subcontracted much of the work—such as producing the interior— that went into the 350GTV.

Giotto Bizzarini designed the 3.5-liter V-12 engine that powered the 350GTV. Its engine banks each had dual overhead camshafts, in a day when Ferrari engines only had one.

Lamborghini downgraded the output of Bizzarini’s V-12 masterpiece from 360 horsepower to 280. Bizzarini, his hopes dashed that the mill would ultimately be used for Formula One racing, left the company.

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