9781422281307

In Brazil, the growing worldwide demand for beef has meant the destruction of rainforests to clear land for pastures. This has caused a loss of fertile topsoil and a severe reduction in the water supply, because of the water needed for cattle and to grow their feed.

increase their profits. Consumerism has also taken its toll on the environment with expanding demand leading to an unsus- tainable use of natural resources. Modern consumers expect a wider selection of products and services, as well as the freedom to buy them whenever they wish. As a result, the world is fast becoming a 24-hour society , where goods and services can be purchased at any time of the day or night. Many stores are now open from 7:00 a.m. until

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Consumerism