9781422283059

NFL C oaching H istory

The head coach is the face of an NFL franchise. He is the man who is front and center all week long—answering questions from report- ers, rehashing the game on the team website, welcoming drafted and signed players into town, or dealing with them when they’ve done something against the law. Think of him as the chief executive officer (CEO) of a major business corporation—except that a CEO’s scorecard comes over time, in the form of company stock price or market share for his or

Words to Understand

adapt to change behavior charter first or part of the beginning of something

eschew to avoid something fedora a type of men’s hat

feedback information used to improve something founder someone who establishes an organization innovations things done in a new way mocked made fun of

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