9781422283097

T he B ig S how B egins

Executives at the NFL had no idea the Super Bowl would become such a big event. In fact, it wasn’t even called the Super Bowl when it was first played on Jan. 15, 1967. The NFL Championship Game? Now, that was a big deal. That con‑ test had been played annually since 1933, when the NFL was the only professional football league in town. Other pro leagues came and went through the years but never had the staying power of the NFL. The All-America Football Conference, for instance, gained a following in the late 1940s. When that league disbanded in 1949,

Words to Understand disbanded broken up in parts while ending or ceasing operation fluke in this case, a very unexpected and unusual result or occurrence perennial occurring or returning every year; annually public relations the process of telling the public about a product, service, or event from the “company” point of view

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