The last Porsche tractors were built in 1963: a date that signaled the start of a new era in the history of their road production cars. In 1963 a car designed by Ferry’s eldest son, Ferdinand Alexander “Butzi” Porsche, made its debut at the Frankfurt Motor Show. It was the start of an epic journey for one of automotive history’s most renowned vehicles: the 911. For five decades it has been the most significant development within the Porsche brand, becoming an iconic sports car that has continued to raise the benchmark for performance and desirability in the automotive industry. Few companies can boast such a remarkable vehicle that has continued to evolve throughout its lifetime.
Drawings of the car can be traced back as far as 1959 as it was developed to replace the 356 as a more superior model in terms of style, performance, and comfort. It was originally named the 901, but French manufacturer Peugeot objected to the use of a three- number name that used a zero in the middle (in France they had exclusive rights to car names using this formula). From that point on it was publicly known as the 911. The first examples of the car went on sale in the US with a retail price of $6,500. The 911 is the most developed sports car in history, and in its early years Porsche were not afraid to break the rules in order to create their masterpiece. Despite the belief
ABOVE: An early 911 brochure from 1965.
Made with FlippingBook - professional solution for displaying marketing and sales documents online