9781422287231 Twitter®: How Jack Dorsey Changed the Way We Communicate

Words to Understand resources: A supply of money, staff, and other things a com- pany can use to get things done. technology: Something that humans invent to make some- thing easier or do something new. functionality: The range of different things a computer program can do. investment: Money that you put into a company, hoping that the com- pany will profit so you can make money from it. acquired: Added to another company. asset: Something useful. market research: Research done to see what things people want to use or buy. spam: Junk mail or online messages that are annoying. self-promotion: Advertising yourself to try to get more customers.