The Business of Guns

Sturm, Ruger & Co. isn’t limited to producing firearms.

The Gun Business Isn’t Just Guns

While Sturm, Ruger & Co. manufactures more guns than any competitor, it isn’t limited to producing firearms. It also has a division for metal casting, meaning creating the design of metal objects, although that accounts for just 1 percent of company revenue. In the 1990s, the company’s casting division produced titanium driver heads for golf companies like Callaway, including the famous Big Bertha drivers. Sturm, Ruger would produce $150 million worth of gold club heads for Callaway, although it failed to make a permanent dent in the golf market and ended the manufacture of clubs in 2005.

Chapter 1: Manufacturers

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