9781422269664

Brother Mario used his artistic talents to create the company’s trident emblem, using as his inspiration the trident that Neptune brandishes on a statue in Bologna’s Piazza Maggiore. The design of its logo became Mario’s sole contribution to the family business, since he had already established himself as an artist. A World at War The year of the venture’s founding coincided with the outbreak of World War I, and the two oldest brothers entered the Italian military to help defend their country. This left the youngest brother, Ernesto, to manage the company alone in its earliest years. The small firm located at Via de ’Pepoli 1A delayed automotive production, instead

Enjoy the excitement of these bullet like Maserati racing vehicles which reached speeds up to 154 mph.

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Maserati: Italian Style and Performance

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