9781422270400

While bookstores have a limited amount of shelf space for books, Amazon can offer an almost endless number of titles for customers to search through.

everything at once would be far too difficult. Bezos came up with five products he thought would sell well online: compact discs (or CDs), computer hardware, computer software, videos, and books. Books seemed like the perfect place for Bezos to start. Even the largest bookstores at the time could only hold a certain amount of books. Customers looking for a less common book would need to ask the bookstore to order it for them. Buying books online offered a faster, and sometimes cheaper, alternative. Best of all, customers wouldn’t have to wait for a store to be open to do it. They could log on to a website at all hours of the day and night and buy a book instantly. Bezos envisioned his website selling every book a customer would ever want.

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AMAZON