9781422270400

A NAME TO DIE FOR Bezos thought of plenty of names before he finally chose the name “Cadabra,” which is a shortened form of the word “abracadabra,” the word sometimes used by magicians when they’re about to finish a trick. Bezos thought his website’s customers would be amazed by the new service, just like a magician’s talents amaze an audience. He settled on Cadabra as a good name for his new business, and Cadabra, Inc. was founded in July 1994. A lot of legal work goes into starting a business and building a website. Bezos started his company out of his home but kept in touch with a lawyer over the phone to get the legal aspects of his

Amazon is named for the massive South American river. Not only is it the largest in the world, but it also flows quickly and smoothly, like Bezos envisioned his business would.

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AMAZON