9781422270431

Systrom and Krieger talk about their roles in starting Instagram, working together, and more in this 2014 interview.

BEGINNING OF BURBN Systrom began thinking about a startup project soon after exiting Stanford. His first job was at Google, where he stayed for a couple of years as the Associate Product Marketing Manager. Then, he jumped to Nextstop, a small travel tip site. With dreams of creating his own startup simmering, he gave up that job, raised $500,000 from investors, recruited Krieger, and started Burbn (the name came from his interest in fine bourbon). Systrom kept running into Krieger at coffeehouses in the San Francisco area, so they had maintained a casual relationship after their days at Stanford. When Systrom floated the idea of working together, Krieger embraced the opportunity, and soon, the pair would flourish together in the tech

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