9781422271063

People “have” to have it because a social media influencer has it.

and it worked. Their marketing campaign completely changed how people see diamonds and influenced behavior for generations. They applied marketing psychology to accomplish that nearly 80 years ago. Most people today have experienced psychological manipulation like that. They may have purchased, or asked someone to purchase, something because they felt that they couldn’t live without it. They “have” to have it, because a social media influencer has it, or they keep seeing an advertisement that tells them they need it. Maybe all of their friends are talking about it, too, because they all see the same advertisements. Then they buy the thing. It’s nice for a while, but the happiness fades. They now start looking for something else

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Advertising and Marketing Psychology