9781422271063

Lorenz studied the process by which baby geese “imprint” on the first object they see after birth. If you Google Professor Lorenz, you may see pictures of goslings following him around the yard. Although there are many ways to cluster the various subfields of psychology, one common distinction is between clinical and nonclinical applications, sometimes also referred to as applied psychology vs. basic research . Clinical or applied psychology focuses on understanding and treating psychiatric disorders that challenge day-to-day functioning. Treatment is derived from an evidence base that assesses outcomes or the ways that a treatment is effective. Establishing an evidence base is an important aspect of the work of a psychologist. Some devote their careers to this work, which can overlap with nonclinical or research applications. Researchers use scientific methods to advance knowledge in the field in a variety of topics. These psychologists work in academic settings as well as industry and organizations. Why would you want to become a psychologist or even to study psychology? The field of psychology has countless applications to everyday life, and as such, it can be a jumping off point for many careers. The reader will learn about different psychology careers in these volumes. What’s more, as a major in college, psychology can be applied to a variety of careers outside of psychology, such as human resources, teaching, criminal justice, and many others. For those who have the option to take an elective psychology course in high school, it can be a wonderful opportunity to get a jump start on the weighty decision of what to major in and to see whether the subject matter interests you. In writing this introduction, I can give you a window into a personal choice. I am a child clinical psychologist and have devoted my career to helping children and their families. I work

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Advertising and Marketing Psychology