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British soldiers in defensive trenches smoke cigarettes during a break in the fighting on the front line, circa 1917.

Targeting Women In the early years of tobacco advertising, women were rarely targeted. Most communities in the United States banned smoking for women or frowned upon the practice. The perception of the time was that only prostitutes or “evil” women smoked. The artwork at the time reflects this idea. Many erotic pictures or photos featured a woman smoking, with the implication that she was either a prostitute or someone whom the viewer could easily seduce.

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The Early Years of Tobacco Advertising