9781422272305

From the 1930s through the 1980s, cigarette advertisements often featured young and attractive women enjoying cigarettes. These women were seen doing fun activities and wearing fashionable chic clothing. New brands were created for women specifically, including “slim” and “low-tar” cigarettes, which were marketed as more feminine or attractive. Thanks to the growing demand for tobacco products, as the nation’s economy expanded during the first half of the twentieth century the tobacco companies grew into multinational organizations. For many years, tobacco marketing and advertising was not regulated, which resulted in a steady increase in the rate of tobacco use among Americans as well as worldwide.

To learn how Marlboro transformed tobacco advertising, scan here.

16

Nicotine Advertising and Sales: Big Business for Young Clientele