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order to encourage diners to eat quickly. This then ensures that more clients are served, as tables open up more quickly. And some stores play slow, gentle music to make their clients feel comfortable. In fact, there are companies that use psychoacoustics to create custom-made playlists for their clients. There are even companies who specialize in creating playlists to calm down pets who get nervous when their families are away. Music has a huge, measurable impact on our bodies and, especially, our brains. Music also evokes memories and the emotions associated with them. That’s why holiday music can make a person feel immediately excited, or hearing a familiar lullaby can bring back a memory from childhood. But it can also help cement new memories.

At certain restaurants, fast-paced music is played as a tactic to get diners to eat more quickly.

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MUSIC