9781422277317

Introduction

media app like Snapchat. The connection is in fact so strong that Snapchat CEO Evan Spiegel even described his own company as primarily a camera company! The bottom line is that Snapchat serves as a lens, both lit- erally and figuratively, into the lives of its users. The app makes the world a smaller place by bringing adventures and experienc- es immediately across a web of interconnected individuals, who share a moment, add to it if they desire, and then move on to the next one. But what is Snapchat, really? How does the technology be- hind the system work? What needs does it fulfill? What do users find exciting about it, and what’s around the corner for this inno- vative technology? Here’s a look at all the ins and outs of Snap- chat, from its founding through its development and growth all the way to the current day. Even if you’re a frequent user of the service, you may be surprised as to what went into Snapchat and how it has transformed a generation.

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