9781422277317

Tech 2.0

A Disagreement . . . and Growth T he exact truth may never be known, because the founders don’t agree on it. Just one month after Picaboo launched, Brown maintains that there was a “ contentious telephone con- versation” about the future direction of the app, and that Spie- gel hung up on him. According to Brown, Spiegel and Murphy stopped returning his calls, changed his passwords, and changed the name of the app from Picaboo to Snapchat. While the drama among the founders was playing out, the budding Snapchat app was finding its footing. By April of 2012, the number of users had grown to 100,000. By May of that year,

Founding Snapchat

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