9781422285275

Mahoney waits in the background as Coach Bob Williams is interviewed by local radio. As the media director, Mahoney tries to stay on top of whatever his coaches and players are saying to the media.

The TV people want to interview the UCSB head coach. That means going into the locker room and convincing the coach to give them a couple of minutes at this most crucial pregame time. Being polite but firm is a big part of life in media relations. Not everyone wants to cooperate but it’s his job to make sure they understand how important it is. As it happens, coach Bob Williams is used to helpingMahoney do his job and the interview goes smoothly as Mahoney watches.

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