9781422285275

Finally, the arena is full and the teams are on the court. At this point, after all of this pregame work is done, Mahoney says, the game is actually the quietest part. He can watch with the rest of the fans, though he is always ready to deal with anything that comes up or with requests from the TV or radio people. When the game ends, the work frenzy starts again. As the SID, Mahoney hosts the postgame press conference, arranging for his coach and some of his players to attend, whether they won or lost. That means getting up in front of the cameras himself. A

Mahoney keeps one eye on the action on the court, and one on the story he is writing as the game goes on.

12 C areers O ff the F ield • Media Relations