9781422285275

shy person will not get far in the media relations business. Following the press conference, which he helps conduct like a bandleader, he helps track down stats for reporters or answer questions from his staff. Then he has to write a game story for the UCSB athletic department Web site, make sure that all the reporters have their needs met, check with his interns to make sure they did their jobs, and deal with any final

After a long day at the gym, with the last story filed and all the media requests fulfilled, Mahoney can finally call it a night.

crises. Finally, long after the school’s Thunderdome arena is empty, he can head home. For Mahoney and any sports media relations pro­ fessional, long days at the office are just part of the job . . . and part of the fun.

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