9781422285305

Companies put their messages in front of huge audiences at sports events, such as on this scoreboard at

San Diego’s Petco Park.

of Major League Baseball’s San Diego Padres. Her day began before she even got to her office. “I was constantly checking scores, staying up to date with all sports news, and posting to social media outlets before, during, and after work,” she said. “While I was in the office, the marketing team would meet to discuss weekly events, games, and goals.” Her marketing group was tasked with promoting everything from the game itself to a volunteer opportunity to a surfing contest. “Every day was different and allowed me to do a bunch of different things that relate to the business of sports broadcasting,” she said.

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