9781422285305

The Olympics, including the popular hockey tournament in the Winter Games, offers many marketing

moments for international sponsors.

working for the U.S. Olympic hockey teams. Like many sports marketers, his skills transfer fairly easily among different sports. “I think the thing that’s most typical is that there is not a typical day in sports marketing or communications,” said Robertson. “The biggest thing is that you enter each day with a detailed game plan of what you want to accomplish. At a moment’s notice in sports, you can get thrown off by a trade, a

14 C areers O ff the F ield • Sports Marketing