9781422285305

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© 2016 by Mason Crest, an imprint of National Highlights, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, taping, or any information storage and retrieval system, without permission from the publisher.

Printed and bound in the United States of America.

Series ISBN: 978-1-4222-3264-4 Hardback ISBN: 978-1-4222-3272-9 EBook ISBN: 978-1-4222-8530-5

First printing 1 3 5 7 9 8 6 4 2

Produced by Shoreline Publishing Group LLC Santa Barbara, California Editorial Director: James Buckley Jr. Designer: Bill Madrid Production: Sandy Gordon www.shorelinepublishing.com

Cover photo: Imdan/Dreamstime.com

Library of Congress Cataloging-in-Publication Data

Peterson, Brian C.

Sports marketing : careers off the field / by Brian C. Peterson. pages cm Includes index.

ISBN 978-1-4222-3272-9 (hardback) -- ISBN 978-1-4222-3264-4 (series) -- ISBN 978-1- 4222-8530-5 (ebook) 1. Sports administration--Juvenile literature. 2. Sports--Marketing-- Juvenile literature. 3. Sports journalism--Juvenile literature. 4. Sports medicine--Juvenile

literature. I. Title. GV713.P47 2016 796.06’9--dc23

2015006712