9781422271063

A target audience is a group of customers with shared characteristics.

WORDS TO UNDERSTAND

For-profit business: A company that exists primarily to make money. Internship: A short-term, hands-on learning experience that prepares a person for their career. Marketing campaign: A strategic group of advertisements that communicate a clearly defined message about a company or a specific product. Target audience: A group of potential customers with shared characteristics, whom a company tries to convince to buy something.

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