9781422285305

Introduction

Words to Understand brainstorming: the act of thinking of ideas with a group of people campaigns: series of promotional events and activities used to support a marketing theme, usually conducted during a set period of time intern: a person, usually a student, who works for free to learn a new job or career licensee: a company that pays a fee, or license, to gain the right to use a sports or company logo

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C areers O ff the F ield • Sports Marketing