9781422285305

Sports marketing happens on a daily basis all over the world, from the largest cities, such as New York, Tokyo, and Paris, to smaller towns, such as Green Bay; Manchester, England; and Ottawa, Canada. Teams being marketed to fans include those with names such as the Pelicans, Wild, Sand Gnats, Salukis, Anteaters, Horned Frogs, and Banana Slugs. Companies use every sport imaginable to sell products used daily by billions of people. The people who do the work of selling those teams or using sports to sell to others are sports marketing professionals. Sports marketers do everything from getting coffee for star athletes to stuffing envelopes with thank you letters. They fill hot tubs with water, speak to youth groups, count thousands of promotional fliers, verify the number of bobbleheads being given away on game day, or write and approve scripts for advertising campaigns . They work for teams to help promote the organization to fans and sponsors. They also work with companies wanting to use sports as a way to sell their products or services. They arrange events attended by a few dozen people, and manage campaigns that will be seen by billions.

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